GDPR Forces NYT to Serve Better Ads

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Online media companies were forced to rethink their advertiser policies last year because of the introduction of the GDPR. The New York Times decided to stop using ad services that tracked you across the web; exactly what the GDPR was designed to do. Most people claimed that because marketers can’t spy on you that media companies like the NYT will fail. The opposite has been proven true, revenues from advertising are up due to the fact that the NYT no longer uses these sketchy advertising services.

“The fact that we are no longer offering behavioral targeting options in Europe does not seem to be in the way of what advertisers want to do with us,” he said. “The desirability of a brand may be stronger than the targeting capabilities. We have not been impacted from a revenue standpoint, and, on the contrary, our digital advertising business continues to grow nicely.”


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Let’s Admit Intellectual Property is Nonsense

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Depending on your worldview Intellectual Property (IP) is either necessary or holds us back in terms of cultural (and economic ) development. IP applies to more than what you may think, it covers cartoons to medicine. What’s more, international trade has meant that the American approach to IP is spreading. This only favours the owners of existing IP while making it harder for new cultural works to exist. Thankfully this has been noticed by many thinkers and the conversation is changing.

The US Patent Act of 1870 ?and Copyright Act of 1976 treat patents and copyrights as kinds of property, therefore suggesting that intellectual property rights should be akin to tangible property rights: that is, ‘perpetual and exclusive’. But legal protections offered to intellectual property assets are utilitarian grants – they are neither perpetual nor exclusive. (Tangible property is said to be perpetual because it is yours till you dispose of it.) Their terms are limited and amenable to nonexclusive use. Patent law offers exceptions for experimental use, and prior-use rights for business methods; copyright law for fair use; trademark law for nominative use; trade secrets for reverse engineering and independent discovery.

Legal protections appropriate for tangible objects – as the drafters of the US Constitution were well aware – are a disaster in the realm of culture, which relies on a richly populated, open-for-borrowing-and-reuse public domain. It is here, where our culture is born and grows and is reproduced, that the term ‘intellectual property’ holds sway and does considerable mischief.



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In 2019 Aim for Satisfaction Instead of Happiness

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At the start of the year people make new goals for themselves, often those are about improving one’s life. This year instead of focusing on happiness as a goal you should consider thinking longer-term and think about satisfaction. Recent research points out that happiness itself is something that can be attained once one is out of poverty (fortunately this is most people in the developed world), so what people find lacking is a larger longer-term goal: and this is satisfaction.

The key here is memory. Satisfaction is retrospective. Happiness occurs in real time. In Kahneman’s work, he found that people tell themselves a story about their lives, which may or may not add up to a pleasing tale. Yet, our day-to-day experiences yield positive feelings that may not advance?online sports sitesthat longer story, necessarily.?Memory is enduring. Feelings pass. Many of our happiest moments aren’t preserved—they’re not all caught on camera but just happen. And then they’re gone.
Take going on vacation, for example. According to the psychologist, a person who knows they can go on a trip and have a good time but that their memories will be erased, and that they can’t take any photos, might choose not to go after all. The reason for this is that we do things in anticipation of creating satisfying memories to reflect on later. We’re somewhat less interested in actually having a good time.

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30 Minutes of FOMO a Day

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We’ve heard that spending too much time on social media is detrimental to our mental health, and every year more evidence confirms that. Simply put, too much time Facebook, Twitter, Instagram, etc. makes us feel bad. But how much time is too much time? It seems that 30 minutes is more than enough time. For a healthy life limit yourself to less than 30 minutes a day to social media.

Introduction: Given the breadth of correlational research linking social media use to worse well-being, we undertook an experimental study to investigate the potential causal role that social media plays in this relationship. Method: After a week of baseline monitoring, 143 undergraduates at the University of Pennsylvania were randomly assigned to either limit Facebook, Instagram and Snapchat use to 10 minutes, per platform, per day, or to use social media as usual for three weeks. Results: The limited use group showed significant reductions in loneliness and depression over three weeks compared to the control group. Both groups showed significant decreases in anxiety and fear of missing out over baseline, suggesting a benefit of increased self-monitoring.

Discussion: Our findings strongly suggest that limiting social media use to approximately 30 minutes per day may lead to significant improvement in well-being.

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People Who Trust News Sources More Likely to Identify Fake News

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Figure 1 from Cook, Ellerton, and Kinkead 2018. CC BY 3.0

A recent survey to find out who is susceptible to “fake news” found that people who hate the media were more likely to misidentify misleading information. The research studied a few thousand individuals in the USA about their thoughts on news sources and their education. In an ironic twist those that believe in fake news couldn’t identify what was fake. The findings of the research found that higher education and older age both were factors in being able to find the fake headlines.

That divide — a positive or negative reaction to “news” — mapped onto a number of other elements the researchers surveyed.

For instance, people were given three at least somewhat plausible headlines and ledes that might appear in their local newspaper. Two were real; one was fake. Those with positive attitudes fared better in figuring out which was which. In Kansas City, 82 percent of the half-glass-full types figured out which was fake, versus only 69 percent of the half-glass-empties. (The fake headline? “New study: Nearly half the nation’s scientists now reject evolution.”)

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